At Ford, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them – if you decide you want to.
What is a Cookie?
Almost every website uses cookie technology. A cookie is a small file which a server downloads to your personal computer (PC) or mobile when you visit a website. When you next return to the site using the same device, your PC checks to see if it has a cookie that the website recognises. If it has such a cookie, it communicates with the website and enables the website to read the information held in that. This allows the site to recognise that the browser has been visited before and, in some cases, may alter the content shown to reflect this.
You can find more information about cookies at:
What Cookies do we use?
The cookies used on this website have been categorised below.
Category 1 – ‘Strictly Necessary’ Cookies
These cookies are essential in letting you move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for such as shopping baskets or e-billing, cannot be provided.
Strictly Necessary Cookies
| Cookie | Cookie's Description |
| ASP.NET_SessionId | This cookie is a general purpose platform session cookie, used by sites written with Microsoft .NET based technologies. It is used to store session-based data such as country, dealer and language-specific content |
| cookieBanner | Used to store if a user has previously seen the Cookie Disclaimer banner which contains legal information that describes to user what actions are performed with the use of cookies on the Ford website |
| cookieConfig | Used to store a users cookie opt-in settings. This is neccesary for thr websites GDPR compliance |
Category 2 - ‘Performance’ Cookies
These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. It is only ever used to improve how our website works.
Performance Cookies
| Cookie | Cookie's Description |
| AMCV_*AdobeOrg | Used to identify a unique visitor ID that can be used by Adobe Experience Cloud services |
| AMCVS_*AdobeOrg | Used as a flag indicating that the session has been initialised for use in Adobe Experience Cloud services |
| s_cc | Used to determine if cookies are enabled for anonymous Adobe Analytics performance monitoring |
| s_cp_pers | Used to collect & persist the details of the last email campaign a user clicked through to the site from for Adobe Analytics performance monitoring |
| s_fid | Sets an anonymous fall-back unique visitor ID for the user where the Adobe s_vi cookie cannot be set due to 3rd party restrictions for Adobe Analytics performance monitoring |
| s_p_s_prop8 | Used to collect & persist the traffic source type which referred the user for Adobe Analytics performance monitoring |
| s_p13_pers | Used to collect & persist internal campaign codes from internal links within the website for Adobe Analytics Peformance monitoring |
| s_sq | Used to collect information about the links clicked on by users for anonymous Adobe Analytics performance monitoring |
| s_suite | Used to collect the Adobe report suite ID relating to the site that the user is viewing |
| s_vi_* | Sets an anonymous visitor ID with date & time stamp to identify unique visitors for Adobe Analytics performance monitoring |
| v_starting | Used to indicate the start of a visit to capture where the user came from |
Category 3 - ‘Functionality’ Cookies
These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.
They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.
Functionality Cookies
| Cookie | Cookie's Description |
| check | Used by Adobe Target to determine if a visitor supports cookies. Set each time a visitor requests a page |
| lp_custom_id | Used to disqualify users from Adobe Target tests |
| mbox | Used by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites |
| mboxEdgeCluster | Used by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites |
| optprg-popups-disable | Used for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups. |
| optprg-visited-car-informations-v2 | Used by Adobe Target for retargeting of users who have abandoned the B&P Journey. Information used in the popup displayed. |
| popup_information | Used for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups. |
Category 4 - ‘Targeting/advertising’ Cookies
These cookies are used to deliver adverts more relevant and suited to you and your interests. They’re also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember what websites you have visited and this information is shared with other organisations such as advertisers. Quite often, targeting cookies will be linked to site functionality provided by the other organisation.
Web Beacons
Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count then number of users who have visited these pages.
Web Beacons collect only limited information, these include a cookie number; the time and date of a page view, and a description of the page where the Web Beacon resides.
We may also carry Web Beacons that are placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the level of effectiveness of a particular campaign.
Targeting/Advertising Cookies
| Cookie | Cookie's Description |
| demdex | Used to assign a unique ID to a site visitor so that Audience Manger can perform basic functions such as visitor identification, ID synchronization, segmentation, modelling and reporting for targeting purposes |
| dextp | Records the last time Audience Manager made a data synchronization call with data provider ID & timestamp for targeting purposes |
| dpm | Used to record that a call from Adobe Audience Manager or the ID service is passing in data for synchronization or requesting an ID for targeting purposes. |
| ev_sync_dd | Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired. |
| everest_g_v2 | This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| everest_session_v2 | This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| _ga | Google Analytics cookie that distinguishes and quantifies the users and allows measurement and statistical analysis |
| _gid | Google Analytics cookie that distinguishes and quantifies the users and allows measurement and statistical analysis |
| _gat_gtag | Google Analytics cookie used to throttle the request rate |
ANSVARSFRASKRIVELSE
© 2024 Ford Motor Company.ALL‑ELECTRIC EXPLORER®, B‑MAX®, BRONCO®, C‑MAX®, ECOSPORT®, EDGE®, FIESTA VAN®, FOCUS®, GALAXY®, KA+®, KA, KUGA®, MONDEO®, MUSTANG MACH‑E®, MUSTANG®, PUMA®, RANGER®, S‑MAX®, TOURNEO CONNECT®, TOURNEO COURIER®, TRANSIT CONNECT®, TRANSIT COURIER®, TRANSIT CUSTOM®, TRANSIT® er varemærker tilhørende Ford eller dets tilknyttede selskaber.
Da Ford foretager løbende produktudvikling, forbeholder vi os ret til på ethvert tidspunkt at ændre specifikationer, farver og priser på de modeller og komponenter, som er vist og beskrevet i denne online publikation, og billedmaterialet kan variere. Kontakt den lokale Ford forhandler for de seneste oplysninger. I denne online publikation ses både Ford originalt tilbehør og et sortiment af udstyr fra vores leverandører. Eftermonteret tilbehør kan påvirke din bils brændstofforbrug. *Producentmærket tilbehør er specielt udvalgt udstyr fra tredjepartsleverandører, som ikke er dækket af Ford garanti, og som kan være omfattet af andre garantibetingelser. Oplysninger herom kan fås enten ved at klikke på garantiikonet for hvert enkelt produkt eller ved at kontakte din Ford forhandler. Bluetooth® ikonet og logoerne tilhører Bluetooth SIG, Inc., og al anvendelse heraf sker på licens givet til Ford Motor Company Limited. iPhone/iPod ikonet og logoerne tilhører Apple Inc. Øvrige varemærker og handelsnavne tilhører de respektive ejere.
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